Gain The Ecosystem Advantage With AMD

A Partner Strategy Designed For Customers And The Road Ahead

June 26, 2026

Author: Jon Alba

The pace of change in the technology industry has never been faster, and nowhere is that more apparent than in the data center. AI workloads, cloud-scale demands, and evolving customer needs are reshaping the landscape almost daily. In this environment, how a company engages its partners and customers matters just as much as the product it builds.

CRNtv's Jon Alba sat down with Matt Unangst, senior director of enterprise solutions at AMD, to talk about how AMD is strengthening its partner and customer relationships, the critical role the channel plays in AMD's go-to-market strategy, and what's on the horizon as the company builds momentum in an era defined by AI and rapid innovation.